WordPress is the most flexible content management system on the internet today. The best feature that WordPress has to offer is of course its SEO properties, and ease of use in this area. It used to be that only developers and programmers could put Meta tags and descriptions into a website’s pages, but nowadays, there are plugins and standard features which allow even the most novice webmaster create stunning looking websites with the basic of SEO installed. SEO in WordPress is as simple as you want to make it, and can be as detailed and technical as you wish also. It is always recommended to get an SEO specialist to fully optimise your website, but you really can do the basics yourself.

It is recommended that you add tags to every one of your posts and pages, and this can be done by completing the Tags form field in the admin of the site itself. You will also need to ensure you are using your keywords in the title of the post or page, and maybe also check that the name of your site and description also contain your keyword or at the very least, a detailed description of your site’s content.

On the subject of content, it is always recommended that you use the proper hierarchy to a block of text. For example, the title of the post is a H1 tag, normally, and if you wish to use larger headers in the content, use the Header 2 (H2) tags which are available in the text formatting area of the post’s control panel.

These are just simple steps, but important nevertheless. Google relies heavily on certain make-up of a page, and if the overall optimisation is too spammy, incorrectly spelled, or formatted without care – the search engine may rank you lower than a page that adheres to all of the above.