Blog Structuring Tips
Structuring your blog post correctly is a good idea, and it is very apparent that Google likes to see this happening with your H1, H2 and H3 tags. It is often recommended that you include your keyword in bold, include it in your H1, H2 and H3 tags, and always in your blog title. What most people forget, is that you need inbound links on your page, together with a outbound links that are present on the same page as the rest of your SEO. By structuring a page in this way, Google sees the site as an authority, that is not adverse to allowing some traffic to exit on external links. This builds your trustrank with Google, and coupled with the other vital SEO steps, you can see your page ranking pretty quickly.
One of the main recommendations for a webpage, is that you keep your keyword density at around 3% to 4%. This enables the search engines to see that you are relevant to the search terms people are entering into their 
search bars, and that you know what you are talking about. Having a high keyword density will often work against you. The days are gone now when a person could keyword stuff a page, in the same font colour as the background, and get away with a page one ranking for absoloute rubbish content.
The on page SEO you develop for your pages will be crucial to your overall site’s success in the searches. You will begin ranking for long tail search terms first, and then the keywords and keyphrases will get shorter and shorter, as Google lends more weight to your ranking profile. After around three weeks, you will see the result of any on page SEO, as long as you have been building constant, steady off-page links to your site.
Jiggle The Web For Better Rankings
Created by internet marketing specialist Michael Campbell, Jigglingtheweb.com provides a free and simple method to getting your websites ranked very quickly, or at least indexed. To get the search engine spiders to crawl your website, and start to rank it based on popularity and 
relevancy, you must give it a nudge in the right direction, and make sure the search engines know your web page has been updated in the first place.
Jiggling the web is a concept that is reproduced in many manuals and ebooks, and it is a very simple procedure that anyone can learn, coming complete with a set of advanced tricks that you can learn at your own pace. To start with, it is much easier if you have WordPress, as most of the tips and tricks are available as plugins.
Once you are ready to start posting some content to your website, simply take a snippet of this text, and post it on social sites like Digg, Propeller and Reddit. These sites are all about news and events. They are constantly updated in Google’s cache. Once these go live, you need to bookmark them using StumbleUpoon, Mr.Wong, Google Bookmarks etc. Less is more. You only need to use up to four of the top bookmarking sites. It’s also a little academic getting a bookmarking tool to do it, as you can be done in just a few minutes yourself. Once you have done the above, it is time to ping the RSS feed using a reliable service like Pingomatic. You only need to ping a couple, as Google will pick the rest up naturally.
Surprisingly, it is not much more difficult than that. This will ensure you are getting indexed very quickly. So if you have a blog that keeps up to date with hot topics or news, your site will be among the fastest that are indexed, bringing great rankings.
Must have SEO Plugins: Part 2 of 2
Continuing with our rundown of the best SEO plugins for WordPress, we have the following:-
Headspace 2 is by far one of the most powerful plugins on the market, and is – unbelievably – 100% free. This plugin will allow a blogger to control the meta information and take care of lots of SEO jobs right there in the plugin settings, globally across the site. When you want an all in one solution, this plugin delivers, by giving you the opportunity to edit tags, titles for the post and page, and descriptions – which can be a serious asset in the search engine rankings.
SEO Post Links is a very overlooked plugin, because it is not a fancy bells and whistles plugin. It sits quite happily making your post slugs (the last part of the URL that you see in the address bar) search engine friendly. Unlike other plugins, it does not just take out all the small words like a, in, on etc. – it takes out all the words which are not on your keyword list. So if your website’s keywords were dog bedding, bedding for dogs, large dog beds etc. and you posted an article with the title “Where to find large dog beds online”, the URL would not appear like this to Google and friends. They would only see www.yourdomain.com/large-dog-beds.
Whilst a lot has been written about the lesser scsore given to reciprocal links in the SERPs, nobody can deny that it adds weight to your site. This plugin has a very clever little page set just for webmasters who would like to add their link on your site. Instead of leaving it at that, it then requests that the webmaster provide a reciprocal link on their website, linking back to yours. Once they provide the reciprocal link, their link goes live.
Must have SEO Plugins: Part 1 of 2
There are many great SEO plugins for WordPress, which will save you time, and also ensure your site gets ranked for the keywords you are chasing. If you worry about duplicate content, ALT tags, H1 tags and your titles, then you need to arm your blog with some SEO plugins that will help you do your job quicker and smoother.
SEO Friendly Images – Images do not just form the foundations of a good blog post, they are capable of delivering visitors to your page without you having to do hardly anything for SEO. SEO Friendly Images enables you to create a post with images that have correct ALT and Title tags, which are the essence of image SEO.
Sitemap Generator – Publishing a blog without a Sitemap is a little like going to work without your shoes on. It isn’t right, and will eventually have you cursing. Sitemaps form the basis of a blog or website, and allow humans and robots alike to crawl your pages with ease. This plugin allows you to have more than just the title of a blog post appear in the sitemap, as you can customize at will what should appear, in terms of permalinks and descriptions etc.
Automatic SEO Links – If you have certain keywords or words that you are forever linking internally or externally, then this plugin will help tremendously. Once you set up your keywords, the plugin will automatically set the link for you, and make it no-follow or do-follow as you require. If you have a tendency to repeat the keyword in a post, but only want the link referenced once – then you will love this plugin, as this is a key feature.
Google XML Sitemaps – No blog should be without Google’s XML Sitemap, and Google will be only too happy to feast on it once it arrives to spider your site, along with other popular search engines.
Successful Adwords Campaigns
Adwords can be a very good friend to a niche blogger, as long as it is used sparingly and carefully. The main problem people associate Adwords with high costs, and too much trial and error. The simple truth of the matter is that Adwords CAN be expensive for just about anyone starting out. Unless you have been in the PPC game for a while, and you have actually found the pitfalls, then you are going to make a few mistakes. Unfortunately, Google never leaves any mistake without penalty, and if you have very poor performing ads, then you will certainly see your PPC costs increase, and if your quality score is low – then this is a further contributing factor.
Some methods are so simple, they are annoying. It is annoying that you never thought of it before you read it, really. The easiest way to get a high quality score and to reduce your PPC costs with Adwords, is to have two accounts. The reason for this is quite simple, because you can use one account for testing out all your campaigns until they bear 
fruit. All the while, you quality score may have been diminishing, but it will be worth it. Once you start getting a high CTR then you can drop that ad, and move it to your other account. What will happen here, is your ad will be performing great right from the beginning. The second account will never have any ads that have low quality scores. Your CTR will be great and so your average CTR across your ads will be fantastic. It’s at this point that your costs for these ads will come down.
To get two accounts, you can just open an adwords account in your partner’s, parent’s or sibling’s name, or anyone else you trust, so it is not very hard to implement this little trick. Google will never care about this exploit, because they are taking money from you for a quality service to their end users.
Keeping it Real
The secret to any good blog is to keep it real. People do not buy into products, they buy into people. If your blog has got a good angle where you are offering people a way to make money, and you are speaking from a personal standpoint, then they are much more likely to get interested in your products. It can be as simple as putting your photograph on the blog, along with a personal bio. Nothing about business – just who you are, and what you are like. Most people will be able to empathise with what you have said and done, so it instantly creates a rapport between you and the visitor. The y do not have to make a big leap of faith to trust what you are saying, if they know you are real person, with real goals, and are trying to help them.
A classic case of personalising a blog properly was brought up by George Brown in one of his ebooks about traffic. He showed an example of a website that was just the standard WordPress template, which had a photo of a family
man, along with a small bio. The blog was set up so it looked like a guy had just set it up to help people. In actual fact, the blog was making five figures, and had a plugin installed that made all the affiliate links look as if they were just links without any affiliate code. One great plugin for this is Link Cloaking Plugin which hides the link, and shows it as an internal link.
Simple and subtle things like this will earn the trust of the visitor, and get them clicking. It will not take long to build up the trust, because you only need to make small changes to your site to gain it.
