Finding a niche, and niche keywords, does not have to be taxing if you know the shortcuts. When you sit back and think of all the interests in your life, or hobbies, or just the day to day activities you perform – you are able to think of at least one thing to search for on Google. We make that our starting block. The only difference is, instead of using Google search engine, we use the tools that Google provides especially for finding these keywords and niches.

Firstly, go to Google.com and search for a very broad example of a niche like “golf”.

Right now you should have some local results (maybe a golf course or some golf stores near you) and then the sponsored results for improving your swing etc. Then below that are your organic results (which will of course contain Youtube videos from time to time), and further down you will notice the real information we need on this page – Searches related to golf.

These keywords and keyphrases are what Google themselves consider to be LSI keywords. So what we do now is we take these keywords, and we put them into another Google tool which is fantastic fro finding niches – Google Insights. http://www.google.com/insights/search

By entering a related search term, we can delve into a niche and find further sub niches to explore. We can search by country, and more importantly time period. It is usually best to start with a very broad time period like the last 12 months. We are then able to narrow the search by category. It is best to stick with All Categories.  Once you have searched, you will see lots of related search terms appearing further down the screen. Clicking these reveal more and more. You can see just how popular a search term is using the graphs.

Use these in conjunction with Google Adwords Keyword Tool, and you will find hundreds of keywords that would never normally appear in niche keyword tools etc.!