The secret to any good blog is to keep it real. People do not buy into products, they buy into people. If your blog has got a good angle where you are offering people a way to make money, and you are speaking from a personal standpoint, then they are much more likely to get interested in your products. It can be as simple as putting your photograph on the blog, along with a personal bio. Nothing about business – just who you are, and what you are like. Most people will be able to empathise with what you have said and done, so it instantly creates a rapport between you and the visitor. The y do not have to make a big leap of faith to trust what you are saying, if they know you are real person, with real goals, and are trying to help them.

A classic case of personalising a blog properly was brought up by George Brown in one of his ebooks about traffic. He showed an example of a website that was just the standard WordPress template, which had a photo of a family man, along with a small bio. The blog was set up so it looked like a guy had just set it up to help people. In actual fact, the blog was making five figures, and had a plugin installed that made all the affiliate links look as if they were just links without any affiliate code. One great plugin for this is Link Cloaking Plugin which hides the link, and shows it as an internal link.

Simple and subtle things like this will earn the trust of the visitor, and get them clicking. It will not take long to build up the trust, because you only need to make small changes to your site to gain it.