Podcasting is a new wave in retaining traffic on your website. Regardless of what you have to say, people will tune in and listen. The internet is abound with people who speak their mind about various subjects, with people tuning in for a few minutes just to hear your latest opinion on a product or subject – and the best thing is, your site could have a media rich podcast set up in a matter of minutes.

Wordpress blogs have made millions of webmasters lives easier by making things much more accessible. Podcasting is no different, and you can set up a podcast with your blog by simply installing a plugin that will house all your podcasts in one place. What people need is an easy way to sort through your podcasts, and play the content. So all you need to do is have a category set up on your website, and then add the audio files using the plugin. It really is that straightforward.

The main benefits of a podcast, is people prefer to watch a video or listen to audio over reading articles most of the time, and they are more likely to get into a discussion on your blog. Podcasts also give you the opportunity to let your personality shine through, because trying to do this with a 300 word blog post can sometimes be difficult. Inject humour and fun into the podcasts, and you will have lots of people adding your feed to their lists.

Another great thing about podcasting, is the fact that you can talk for a few minutes, and have the same amount of content of a blog post. You speak faster than you type, generally, so it’s much easier to get your message across verbally. When you are podcasting, you should have an agenda, or a subject, and bullet point what you want to get across. Then, run the audio file through a free audio editor like Wavosaur to take out the coughs and the mistakes, and you’re good to go.