SEO comes in many forms, and in recent years it has been necessary to make sure you have all the boxes ticked if you want to get good rankings. Google is looking closer and closer at pages, to ensure that the results they deliver are more finely tuned to the actual keyword search. Any sites that miss out a few crucial steps are ranked lower than the sites that take the time to enhance the page’s search engine value. Everybody understands the importance of Pagerank and Trustrank, but many people do not know how to make sure they are covering all the bases. For one thing, Trustrank is a key factor now, and Google will lend more weight to a site that has outbound links, for example, than it ever used to. This shows Google that you are not just setting up a website with specific intentions of marketing a product – you are genuinely trying to give the reader information.

If you take the time to enhance your images for SEO, for example, you are going to reap the benefits with traffic. Google images get a lot of searches, and these searches mean traffic to your site. If Google sees your site getting this traffic (just look in your Google Analytics to see how much traffic comes from images), then they will apportion your ranking according to the volume you get for specific terms.

One theory circulated by internet marketers and web developers, is that Google is more likely to rank a page higher, if they see that link on their search engine getting a lot of clicks. Naturally this seems logical, and one is inclined to believe the theory has some element of truth. So, to further add weight to the Google Images theory, if you can generate traffic by optimizing your images, then you should also see some improvement on the normal organic searches.