The PLR Trap

PLR can be your worst enemy and your best friend. It is ideal for people who hate writing, and it is also ideal for those who need to offer a free product to their visitors which will be packed with great ideas and actually viable. PLR is written by a lot of highly successful entrepreneurs, and also there are lots of writers who simply research a niche then write good content on it. You will often find that PLR falls into the latter category. There is a LOT on the internet that is rehashed content – and this is your first problem. PLR is usually written on clever ideas, over and over again. Writers will put out PLR based on methods that are already done to death, and when your reader starts the ebook or guide, they will straight away peg it for rehashed content.

The second problem you will face with PLR is that it has got thousands of marketers using it at the same time. This means you cannot publish any of it on your website and hope to get ranked with it, and it also means that some of your readers will actually have read the exact same content somewhere else – and probably paid for it. You do not really want your visitors to get anywhere near the mindframe this creates. You want them to feel enriched by your content, and come back for more & more.

The best way to get fresh and new content, based on ideas that are workable is to look on forums for good article writers, and to get ideas for the content, you should look on forums for fresh posts that actually have good methods in them. Tie them all up and use that as your ebook material. You should never use PLR on your website, for the unique content reasons. You don’t want to be publishing something that has already been done to death on 4 million other websites.

Marketing software you may have heard of…

SEO and marketing software has become quite prolific in the last few years, as more people want to get a web presence that will actually bring visitors in, rather than being an online document thats only good for directions to a company’s offices. Amazingly, people assume that the more you spend on SEO software, the better it is. It is quite the opposite. Some high priced software actually has the same features as a couple of free tools – and that’s the truth. You will have heard these two names mentioned a lot on SEO forums, and Internet Marketing sites.

Traffic Travis and SENuke.

Let us first look at SENuke. This software bypasses SEO altogether and virtually brute forces your website on to Google’s page one by creating hundreds of links and web 2.0 content with your backlink attached. Not only will over-use of a system like this get you sandboxed by Google, but it may also happen when you least expect it (like 3 months into having a good ranking position and after you have earned Adsense money). By creating hundreds of backlinks too quickly, you are openly telling Google that you are indeed using sites to gain links – and this is against Google’s TOS. Whilst SENuke is a massively popular tool that works – you need to use it carefully. SENuke costs over $100 per month.

Another piece of software that is still doing the rounds is Traffic Travis. Whilst this tool does not optimise your site in any way, it goves you a clear cut advantage over some competitors by telling you how their site got to page one in the first place. You will find out how many backlinks the site has, and how many outbound links – along with the age & pagerank of each site in the top 10 or 20. This allows you to put together a campaign that will simply out-link and out-perform what your competitors have. Traffic Travis is available as a free tool with an upgrade being optional.