There is some evidence to suggest that software can bring you good rankings on Google, but there truly is no such thing as a Google ranking tool that will do everything you need at the touch of a button. There are so many variables in SEO that it would require direct access to Google’s algorithm for many months to build software that would act in harmony with its requirements – but then would fall on its face when the random aspects were taken into consideration. Google have made billions by being the most mysterious search engine we have ever seen, and their secret algorithm is infamous for throwing a curve ball at a seemingly perfectly optimized site.

You are easily able to rank a site over time, but some people do not have the patience, or the budget, and want to be ranked within a week for a one word keyword. There are lots of backdoor ways to get great rankings, and many of them are taken into consideration with a Google ranking tool that helps you add the right meta description tags, or the right meta keywords. WordPress could be considered a Google ranking tool in itself, because there are fantastic plugins now available for this versatile blog platform which will not only feed the search engines with the information it needs to rank you – but it will pretty much operate itself on a daily basis with automatic content being syndicated in from other sites, and synonyms being used to make it unique content.

If you have spent hundreds on software that promises you anything other than practical solutions to ranking on the search engines, then you have wasted your money. There is no one click solution – at least not yet – and anybody who is selling software that claims otherwise should be getting a healthy amount of refund request from unhappy clients. Google is almost like rolling a dice sometimes – even with easy to compete keywords.